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DGG – Marketing Program Manager – Pathology – Shanghai

人阅读 发布时间:2020-01-10 09:55

 

About Agilent:

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek ---- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com.
 

Job Description:

China Marketing Program Manager (MPM) plans, designs and executes all marketing activities for the Agilent Pathology portfolio (Dako Product line) and is part of the Diagnostics and Genomics Group (DGG) in the Greater China region. The objective is to generate demand to support profitable sales and growth within the region. In this position you effectively design the regional marketing programs and execute the global marketing strategy. Moreover, you develop the business case to select the appropriate program tactics within China and report the success of your programs. Together with the APAC Field Marketing team and WW product management you govern all outbound aspects of new product launches and manage the portfolio-mix through the entire product life-cycle. On the business development side, you own the overall market sensing for the assigned markets. The MPM also develops and shares business intelligence & insight to drive sales channel behavior in close collaboration with the Regional Sales Managers and FAS Manager.
 

Contacts:

Email Address: cherie.cheng@non.agilent.com 
Email Topic Format: Your Name + Pathology + MPM
Telephone: 02160150542 (9:30AM-6:30PM)

JOb Responsibilities

 
  • Develop and execute marketing strategy in China by assuming overall responsibility for the implementation of marketing programs and activities in China. This includes:
    • Managing budget in conjunction with campaign architect
    • Providing feedback and implementing global programs, developing and executing regional plans
    • Measurement and evaluation of marketing programs. Implementation of corrective actions to ensure delivery of targeted results & objectives.
    • Work with DGG MPMs to discuss localization, market tends, events and training needs
    • Collaborate with DGG MPMs to execute local pathology activities and consolidate China campaigns and product launches
    • Have in-depth technical product and application discussions around campaigns and new product launches with sales and Field Application champions.
    • Have technical product and application discussions with customers at major and local events. KOL involvement.
    • Developing, deploying and measuring promotions to stimulate sales
    • Works collaboratively with all channels including direct field sales and distributors to ensure marketing program deployment and that effectiveness meets field sales expectations.
  • Lead all CRM related aspects of sales & marketing integration (CRM and reporting).
  • Serve as single point of contact and represents the China Pathology team for the product marketing team's requests.
  • Defining training for new product introductions and to enhance region competency, leveraging expertise from Product Marketing, Applications and other departments as required.
  • Works with the Pathology sales channels to monitor & analyze competitive information and customer data to facilitate effective program development.
  • Coordinates with WW Product management and China Sales Managers for ongoing product management over promotion and placement changes.

Qualifications

  • At least 5-year experience in sales and/or marketing within Pathology business.
  • Intimate knowledge of the Pathology technologies within, research and clinical marketspace within China.
  • Excellent communication skills (written / oral) and fluency in English.
  • Must have a proven ability to plan and execute; to think strategically and translate to tactics that can be implemented to drive customer preference and demand for Agilent's pathology solutions.
  • Ability to deal with high pressure, visibility and workload; Willingness to prioritize tasks and take quick decisions.
  • Ability to work across a matrixed and global organization.
  • Ability to excite and motivate direct sales teams and distributors
  • Demonstrated skills in teamwork, results-orientation and strong persistence to reach goals.
  • Ability to collaborate equally effectively throughout all hierarchical levels incl. KOL's
  • Ability to travel locally and internationally ~ 30% of the time
  • University education in Genomics/molecular biology/biochemistry/biology/pathology/medical science or comparable, MSc. or Ph.D. preferable.
Preferably be located in Shanghai.
 

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DGG – Marketing Program Manager – Genomics – Shanghai

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